Our Story

We are The High Road Agency,  a vision of Jones Media, formed in 2013 to take marketing to the next level and create a two-way conversation with your brand. Our roots are based in Greeneville, TN but in 2015 we expanded to a new home in Gray, Tennessee. We continue to grow in both size and knowledge. Now with thirteen full-time team members, we serve the marketing needs of the Tri-Cities region, Southwest Virginia, and Western North Carolina. Our team has expertise in all areas: traditional media, sales and marketing, graphic design, video and audio production, research, public relations and event planning. Take the High Road with us. 

Our Values

We go above and beyond the client’s requests. No request is too big.

We work until we are proud of what we have created. No detail is too small. 

We are a team – a team that can accomplish a lot together. Collaboration is Key.

We enjoy taking the High Road. 

Industries We Serve

National Defence
Startup Companies


(to name a few)

What They Say

“The High Road Agency is not only an extremely capable and professional agency, but a very skilled agency as well. Their knowledge, tactical execution and attention to detail are why more and more companies are using them; that’s definitely why Bristol Motor Speedway did. Job well done, High Road.”

Drew Bedard
Sr. Director, Brand Management
Bristol Motor Speedway

“I have worked with The High Road Agency on several projects and have been extremely impressed with their ability to stay on top of trends in travel and hospitality.  I can always depend on them to bring forth new ideas. High Road continues to produce award winning campaigns with my counterparts.”

Alicia Phelps
Executive Director
Northeast Tennessee Tourism Association

Want to be a part of the team?

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Ready to Take the High Road?

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