So, I spend a lot of time in coffee shops… usually adding some final touches to some work, or just looking to have a good cup of joe on a Sunday morning. I’d describe myself as a bit of a snob when it comes to coffee – always critiquing the brew. But I’m also too nice to complain.

And there’s a reason for that – I used to be that person behind the bar producing coffee after coffee on a busy weekend. So while I’m criticizing, I also sympathize because I’ve been there before… a line out the door is not all that nice to see when you’re trying to make a good cappuccino.

So, here’s where my latest rant begins. I’m in a well-known and shall-not-be-named coffee house a few Sundays back just looking to enjoy a coffee in a mug while I finish some work. But No. I am served my coffee in a to-go cup, even though they asked me if I was sitting in?!

And I don’t care what you say, it’s just not the same from a cardboard cup.

So here’s my point. We are too often on-the-go. Sometimes we need to take an hour and think. Enjoy that coffee. And this translates in your business –  take some time and think about your company’s strategy. Take some time and create some goals for your company. Take some time to create a plan.

And here at High Road Digital, we will have our coffee in mugs and will take the time to build you the right strategy. Because, in the end, yes we live in a fast-paced digital world… but nothing good from being in a rush. Cheers!