Recently, I sat on a panel to discuss “How to Effectively Communicate with Millennials”. Since I’m a straight shooter and don’t like to dance around uncomfortable subjects, I’ll say this – I hated it. I hate being grouped into the stereotypical “millennial” title. I dreaded going into it and I felt on the defensive the entire time.
Here’s what our take away was – treat [everyone] as individuals (duh). Stop identifying people and stereotyping solely based on their birth year. With that being said, here are a couple things you should remember about “millennials”, but really all people.
- We live in a constant state of nostalgia.
- During our childhood, things were rapidly changing. During our prime learning years, we had no internet, dial-up internet, DSL, cable, and now Wi-Fi. We had home phones with cords, home phones without cords, brick cell phones, flip phones, Motorola Razors (man, those were the best), then Blackberry phones, now iPhones (and how many of those have we had since). We know how to adapt to change. Don’t hate us for that. We don’t know what it’s like to live in a world where things don’t change constantly. We wish we did. Trust us.
- Don’t belittle us because of our age.
- The thing I hate hearing the most (and it happened recently when I was purchasing alcohol), “Oh my gosh! You were born in 1990! You’re such a baby!!” Well, I’m 27. I’ve lived on my own for a while now, I’m married, and my husband and I own a home together. Most babies can’t do that. I didn’t get to choose when I was born. I can’t control my age. Please don’t belittle me for being on Earth a little less than you.
- We Appreciate Quick Wit
- Boy, is this one true for me. I LOVE when I can give a quick-witted statement and receive it right back. That is a quality I look for in the people with whom I surround myself. These people keep us on our toes.
- We Measure Our Success Definitively
- We want to see the results of our hard work. We want to know, “Hey! That customer you sold (enter something here) is now telling everyone about how great you were to work with”. Awesome. That’s all I need. Another example could be in graphic design. If we can measure how effective a campaign was based off the design elements it had, we’ll get giddy – and you’ll like us when we’re giddy. Sometimes we’ll do a little jig.
- Keep it brief, but meaningful.
- There are now 400 words in this blog. Blogs are between 250 – 500 words usually. Keep it short, sweet, and to the point. We want the details, but not the useless ones. We’ll remember things if you hit the big points hard and passionately.
Like I said earlier, essentially, we were having a discussion about treating EVERYONE as an individual, don’t group us into one stereotype and assume we’re all the same. Be a good person. If you want to discuss how to communicate effectively further, don’t hesitate to reach out. That’s one of the many things we do here at The High Road Agency. I look forward to hearing from you – Chelsea@thehighroadagency.com (540 words – ouch!)