When it comes to marketing, video is no longer optional. It’s no longer the way of the future. It’s the way of now.

A couple video stats to blow your mind:

  • More video content is uploaded online in 30 days than all three major U.S. TV networks combined have created in 30 years. (source: Hyperfine Media)
  • In 2015, video made up 70% of all internet traffic. It is projected to be 82% by 2020. (source: Cisco)

4 reasons why you need to use video now:

  1. Video boosts your online presence.

Google likes video. Having video on your website boosts your page rank in search engines. YouTube is the #2 search engine in the world. People are searching for things on YouTube. They should find you there. Videos are also more likely to be viewed and shared across social media platforms than other content. Additionally, including video on a website landing page can increase conversion by 80%. (source: Hyperfine Media)

  1. Video creates an emotional connection.

If a non-profit organization shows a heart-touching video to prospective donors, how much more likely are those prospective donors to pull out their checkbooks? People frequently make decisions based on emotions. Video allows you the opportunity to connect with clients and potential clients on an emotional level because of the storytelling component. You should be using video in your website, social media pages, ads, blogs, presentations, meetings, and anywhere else that has an audience.

  1. Video adds value to people.

Adding value to others is an essential component of marketing. We live in an age where content is king. People aren’t interested in gimmicks or salesy stuff. They want something more substantial. Video is a great way to share tips, trends, facts, and encouragement to your audience. People appreciate that your communication to them isn’t always a sales pitch. It helps them believe that you care about them, not just about making money from them.

  1. Video communicates across all target markets.

You should always build marketing campaigns around a target audience. That target audience determines your messaging, your voice, and your content. Video is none of those things. But, it is a vehicle for those things. So, the question is not, “Should I use video?” You absolutely should. The question is “What should my video be about?” From millennials to seniors, video translates.


The entire world is watching videos. We can help you build a video strategy to reach new clients, communicate with current clients, grow your business, and ultimately increase your bottom line.


Josh Mancuso

Digital Marketing Consultant