Here are five books that enrich your life, both personally and in business. I’ve included a short synopsis based on my own opinions, as well as a quote from the book. I hope you pick up one or all of these books and start reading!

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The Purpose Driven Life by Rick Warren

Nothing in life or business matters if we don’t get the most important thing right. Rick Warren puts into perspective that we were all created by God for a purpose. This truth should be our starting point in life. A movie was recently produced about a criminal whose life was transformed by this book. It is called Captive and it stars Kate Mara and David Oyelowo.

“Without God, life has no purpose, and without purpose, life has no meaning. Without meaning, life has no significance or hope.”

purposedrivenlife

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Visioneering by Andy Stanley

This book is a blueprint for developing and maintaining personal vision. Andy uses the story of Nehemiah rebuilding the wall in Jerusalem to walk you through the process of birthing a vision, planning your steps, building your team, tackling setbacks, staying the course, and seeing your vision fulfilled.

Vision is a clear mental picture of what could be, fueled by the conviction that it should be.”

visioneering

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Love Works by Joel Manby

This is a practical book on management and leadership from an unsuspecting approach: love. Joel was a successful corporate executive for Saturn and Saab, before serving as CEO of Herschend Family Entertainment, the largest family-owned theme park corporation in the U.S. His leadership model is unconventional, yet very successful.

“Treating someone with love regardless of how you feel about that person is a very powerful principle. This type of love is the basis for all healthy relationships, bringing out the best in ourselves and others.”

loveworks

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Decision Points by George W. Bush

Regardless of your political beliefs, if you want to read leadership in action at the highest level, read President Bush’s memoirs. Through his colorful writing style and insightful stories from his interesting life and eight years as president, you’ll take away lifelong principles about managing people, casting vision, being innovative, making tough decisions, learning to forgive, and understanding how politics, leadership, and duty collide to create a fascinating story. His recount of the events on 9-11-01 will rekindle the patriotism inside you.

“I knew some of the decisions I had made were not popular with many of my fellow citizens. But I felt satisfied that I had been willing to make the hard decisions, and I had always done what I believed was right.”

decisionpoints

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Purple Cow by Seth Godin

If you want to do marketing well, you have to read books by Seth Godin. He is a well of marketing brilliance. In this book, Seth discusses the need to be remarkable – to stand out. His strategy shuts down the old ways of marketing and instead encourages readers to create things that are worth talking about. Develop an audience of “sneezers” who love your product/service, and they will spread it like a virus.

“Don’t try to make a product for everybody, because that is a product for nobody. With a niche, you can segment off a chunk of the mainstream, and create an ideavirus so focused that it overwhelms that small slice of the market that really and truly will respond to what you sell.”

purplecow

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Cheers!

Josh Mancuso

Partner Success Manager

High Road Digital

Josh@HighRoadDigital.com