Our Story

The High Road Agency is a full-service marketing solutions firm based in Northeast Tennessee. Our mission is to deliver results by targeting your message in a digital world. As trusted local marketing experts, we will develop a complete marketing program and can target your message to any market in the United States.

The High Road Agency’s roots are based in Greeneville, Tenn. A vision of Jones Media, The High Road Agency was formed in 2012 to take the brand to the next level. Recently The High Road Agency was acquired by Adams Publishing Group with media companies in 15 states making us one of the larger media players in the country.

The High Road Agency team consists of 12 staff members and has offices in downtown Johnson City, Tenn. and downtown Kingsport, Tenn. to better serve clients in the Tri-Cities region as well as Southwest Virginia and Western North Carolina.

Our team has expertise in traditional media, sales and marketing, graphic design, web design, video and audio production, research, public relations, and event planning. We hope you will take the High Road with us.

Our Values

We go above and beyond our client’s requests. No request is too big.

We work diligently until we are proud of what we have created. No detail will be overlooked. 

We are a team – a team that accomplishes great things together. Collaboration is crucial to our success.

We hope you will enjoy taking the High Road with us! 

Industries We Serve

National Defence
Startup Companies


(to name a few)

What They Say

“The High Road Agency is not only an extremely capable and professional agency, but a very skilled agency as well. Their knowledge, tactical execution and attention to detail are why more and more companies are using them; that’s definitely why Bristol Motor Speedway did. Job well done, High Road.”

Drew Bedard
Sr. Director, Brand Management
Bristol Motor Speedway

“I have worked with The High Road Agency on several projects and have been extremely impressed with their ability to stay on top of trends in travel and hospitality.  I can always depend on them to bring forth new ideas. High Road continues to produce award winning campaigns with my counterparts.”

Alicia Phelps
Executive Director
Northeast Tennessee Tourism Association

Want to be a part of the team?

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Ready to Take the High Road?

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