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2021 American Advertising Awards

2021 American Advertising Awards

Over the weekend, our team attended the Northeast Tennessee American Advertising Awards in Jonesborough, TN, and the Southwest Virginia American Advertising Awards in Abingdon, VA. The American Advertising Awards is the advertising industry’s largest and most...

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Visit Kingsport Website

Visit Kingsport Website

In a continued partnership with Visit Kingsport, we worked with them to build a new website with a focus on creating a great user experience through the use of directories to plan their next original vacation to Kingsport, Tennessee.Project summary Visit Kingsport...

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Make Your Mark

Make Your Mark

In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client's first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.   High Road was tasked with taking...

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Social Media and the Buyer Persona

Social Media and the Buyer Persona

I spend more work-time on Facebook than I do personal time, but occasionally I will post something to share with my family and friends. I took note of the engagement on my last post and then looked at a few more. My mom reacted to more of my posts than my sons had....

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The Holidays are Coming

The Holidays are Coming

The Holidays are Coming; It’s Time to Get that Marketing Campaign Moving The holidays are quickly approaching, which means you’ve likely already outlined your marketing strategy for the next couple of months. If you haven’t, it’s time to hit the gas! To be honest, you...

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Photo credit: Johnson City Aerial Photography

FEATURED WORK

"Make Your Mark" Book Layout

In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.