Back in March, when this pandemic began, raise your hand if you thought things would return to “normal” within a month or so. It’s likely that many of you felt that way, no doubt believing that COVID-19 was short-term… nothing more than a soon-to-be repaired pothole...
Many of us have been cooped up for months. We’ve watched every movie, series, and documentary on Netflix and read everything in the house, including the backs of cereal boxes. Some of us passed stir crazy status a long time ago. The good news is you’re not alone. The...
The Northeast Tennessee Tourism Association recently held its annual Pinnacle Awards to honor the industry’s premier performers for 2020. The High Road Agency, which works with a number of tourism entities in the region, was proud to have played a role in several of...
“The Old Slow & Easy” is an exhibit showcasing the Smoky Mountain Railroad at the Sevierville Visitor Center. It’s free to learn about Sevier County’s railroad history at the exhibit, which opened January 9th, 2020 and will be on display throughout 2020.Project...
Bristol Rhythm and Roots Reunion has been tremendously successful over the past two decades and in 2019 the Birthplace of Country Music decided they wanted to take fundraising to the next level. With a goal of energizing their brand, while also raising monies for the...
The Story Begins In The 1920’S In The Midst Of Prohibition. Charles Bishop, Aka “Old Man Bishop” Is Known For Creating The Original Long Island Iced Tea Recipe While Residing On Long Island In Kingsport, Tennessee. Packing Quite The “Punch”, The Original Recipe...
Should Ask Questions When Hiring a Marketing Agency How much experience do you have? Not only do you want to know how much experience they have as an agency, but you want to know if they understand your business and trends in your industry. During initial...
We all know you love Pumpkin Spice Season, and just like this luscious beverage, launching a marketing campaign that promotes your brand across different seasons can be quote beneficial to your brand. Even something as simple as posing your brand or logo in front of...
With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.
