Friends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry. Because of this, a new awards program was created – the Southwest Virginia Tourism Awards...
This year’s display is entitled “Life in the Smoky Mountains.” This incredible exhibit showcases the lives and personalities of people living in the Smoky Mountains before it became the Great Smoky Mountains National Park in 1940.Project summary The High Road Agency...
The High Road Agency recently created an eye-catching new website for the Kingsport Fun Fest, a nine-day festival that takes place in July. Fun Fest, one of the largest summer events in the region, needed a fresh, new look, and HRA created a stunning site that has...
Friends of Southwest Virginia developed a new event for the summer of 2022 – the LOVE SWVA Concert Series – and the High Road Agency played a key role in rolling it out. The agency created the concert series branding as well as a variety of graphics for the event,...
There's a time in every organization's life when stakeholders begin to think about rebranding. This brings up many questions: Should we rebrand? Why should we rebrand? What is our legacy? What is our identity? Knowing the answers to these questions is vital to...
The 2022 Bristol Rhythm and Roots Reunion commemorative poster was unveiled on Thursday, April 28, 2022, and its talented designers, the High Road Agency's Katie Westbrooks and Sarah Mast, were on hand for the presentation.Poster Design HRA has played a key role in...
Over the weekend, our team attended the Northeast Tennessee American Advertising Awards in Jonesborough, TN, and the Southwest Virginia American Advertising Awards in Abingdon, VA. The American Advertising Awards is the advertising industry’s largest and most...
Following the success of the Appalachian Regional Committee annual event that we helped produce at the Southwest Virginia Cultural Center & Marketplace, we were contacted again by the Executive Director to assist with creating a series of showcase holiday events...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
