Nearly all companies have a logo and a few brand elements that they include on their building, business cards or website – but all too often, other branding and marketing opportunities are missed. Almost everything you do and produce internally and externally can be...
Do you remember when Polaroids were popular? Maybe not unless you are over a certain age. Or maybe slides. Not Power Point slides. The kind that fit in that funny little carousel with the clicker. I am talking about a time when that was how you showed and...
Thinking about writing a blog but you’re not entirely sure how to go about it? Don’t worry, you’re not alone. Plenty of folks feel like they’ve got something to say and have a real desire to express it. The problem is, they don’t know exactly how to make it...
Last month, Adobe released an online test/survey to discover what your creative type is. The test is similar to that of the Meyers-Briggs Personality Test, but takes you on a colorful, creative journey before finding out your true creative type. Your results stem from...
Website Design Which Comes First… The Chicken/Design or the Egg/Content? It’s time for your business or organization to develop a new website. It is easy to start the process by looking at colors and logos and maybe even look at some trendy new web...
Does it spark joy? Many of us have become familiar with that question as of late. I came across the concept in a YouTube video while sorting through my closet(s) a couple of years ago. My closet space has always been very organized, but upon...
Move over, Jack. We love partner marketing. We love when our partners trust us to take a strong brand and reinforce it with an integrated marketing strategy. And we really love when we can celebrate with our partners because we have won awards. In 2018,...
Seth Godin writes, “Great stories are rarely aimed at everyone. Average people are good at ignoring you. Average people have too many different points of view about life and average people are by and large satisfied. If you need to water down your story to appeal to...
With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.
