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Desk Lunch Warriors

Desk Lunch Warriors

We are at war. In the growing era of made-at-home and smart-option meals, these office epicureans have taken over workplace lunch space in full force. Hiding behind the shield of “I made it at home, so it’s healthier,” these desk lunch warriors have expanded their...

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No One Ever Has

No One Ever Has

A movie that I have watched many times throughout my life is The Princess Bride. Some movies are one and done kind of movies. Others like The Princess Bride are once a week kind of movies.  Early in the movie, Buttercup and Westley are running from Prince Humperdinck,...

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If You Build it, Will They Come?

If You Build it, Will They Come?

We recently helped organize a community luncheon based on the Field of Dreams movie theme, “If you build it, they will come.”  The baseball inspired event recognized the team effort of regional economic development endeavors.  Our task was to creatively communicate...

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Hue Do You Think You Are?

Hue Do You Think You Are?

We’ve all been asked what our favorite color is since, well, since we learned the names of the colors. Through the years our answer changed – based on our emotions and personality at the given time. Color evokes emotion, connection, and overall mood. Ever notice when...

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First, Best, Different

First, Best, Different

Do you happen to remember how Wile E. Coyote came about all of his incredible contraptions? The good ole Acme Corporation. What a company! A place where you could order anything from explosive tennis balls to rocket-powered roller skates to triple-strength fortified...

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Why Do You Choose to Shop Where You Do?

Why Do You Choose to Shop Where You Do?

A friend and I were planning to prepare dinner together and had to pick up some food items.  We had already purchased specialty products and still needed the main ingredients.  We were close to a large grocery chain retailer, but decided that we would drive two miles...

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Paint Your Own Path

Paint Your Own Path

In a digital era of information and social media and instant communication and global flattening, individuality has a tendency to get blurred. Grand highways of ideas are clogged with people following the newest fad or most popular inspirational speaker. True...

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Can You Remember What That Said?

Can You Remember What That Said?

I recently spent a week at the beach with my family, and one of the things that I noticed was that airplanes are still flying up and down the beach pulling banners with signs for Wings or Eagles or Big Kahunas. Here they would come every few minutes dragging a banner...

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Photo credit: Johnson City Aerial Photography

FEATURED WORK

"Make Your Mark" Book Layout

In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.