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Take A Staycation

Take A Staycation

Project summary The High Road Agency recently changed Visit Kingsport’s home page (visitkingsport.com) to add COVID-19 messaging. We created three distinct Mini Vacations pages, along with videos to go along with each of them. We then placed the videos on television...

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YouTube Might Be Right For Your Marketing Campaign

YouTube Might Be Right For Your Marketing Campaign

What makes YouTube a great channel? Should you advertise on YouTube? You might want to consider it as it's the world's second most popular website, drawing 2 billion logged-in visitors every month. YouTube marketing has grown significantly in popularity over the past...

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2020 Marketing Story Is All About Pivoting

2020 Marketing Story Is All About Pivoting

2020 Marketing Story Is All About Pivoting Way back in January – long before the world slowed to a crawl due to the COVID-19 pandemic – the marketing industry was booming. Many companies had determined their advertising plans before 2019 ever ended, and their new...

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Symphony of the Mountains

Symphony of the Mountains

In response to the COVID-19 pandemic, Symphony of the Mountains had to modify its schedule but continues to find a way to bring light and depth to a new music season, its 74th since debuting in 1946. With several months left in 2020, SOTM is offering six free outdoor...

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Ready To Mask Up With Your Company Logo? We Can Help!

Ready To Mask Up With Your Company Logo? We Can Help!

Ready To Mask Up With Your Company Logo? We Can Help! Wearing a mask used to be something you did only at Halloween or maybe at a masquerade ball. These days, though, most folks have made them a vital part of their everyday look. Thanks to the COVID-19 pandemic,...

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FEATURED WORK

Bristol is Ready

The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city.