If you have ever run a marathon, you’re very aware of the satisfying feeling of joining only .5% of the total US population that have completed one. If you are one of the few, the proud, the brave to attempt a second marathon, this blogs for you!

I made a few changes in strategy from the last marathon I ran based on the mistakes I made from the previous one. For instance, electrolyte management, pace setting, mental toughness, and proper shoe size were some tactical refinements in my training and race day management.

For starters, I made several adjustments such as purchasing a new pair of running shoes that were 1/2 size larger to keep my toes from blistering. I also managed hydration much better by drinking water AND Gatorade. Boy did I learn a painful lesson about Hyponatremia! But the most significant tactical adjustment made was to run with a pacesetter. If I was going to hit my goal of running 26.2 miles under 4 hours, I would have to maintain an eight and a half minute mile average. If you do the math, this gave me about a 15-minute cushion knowing that “hitting the wall” around mile 20 was inevitable. The last 4-6 miles is a test of sheer will power to convince my pre-frontal cortex to keep running and don’t even think about walking let alone quitting even though my entire body was screaming in pain!

For all you marathoners, half marathon and 5k runners with a marathon on your bucket list, or to all you non-runners who think running for no good reason, other than running for your life from a grisly bear, is complete lunacy, let me present some practical application from a business perspective.

As a business leader, you should always be refining your strategy as competitive, economic, and market forces are constantly changing the way you do business. You must learn to listen to your body or in this case, the state of your business, for the market clues that will determine if you’re running a strong race. In practical terms for B2B marketing, the first 3 of 11 KPI’s to pay attention to and track according to Hubspot: 

  • Unique website visitors
  • Marketing qualified leads generated through marketing efforts
  • Sales qualified leads generated through marketing efforts

Pay particular attention to the implications or lessons learned when reviewing your marketing efforts along with your KPI analysis:

  • Keep doing these things, no major change is needed
  • Do more of these things, these are effective and require more resources
  • Stop doing these things, redeploy resources

As you complete the review of the marketing metrics important to your business, you can confidently arrive at the best conclusions to drive your business forward towards better performance.