The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city. The site focuses on the main...
Project summary The High Road Agency recently changed Visit Kingsport’s home page (visitkingsport.com) to add COVID-19 messaging. We created three distinct Mini Vacations pages, along with videos to go along with each of them. We then placed the videos on television...
In June of 2020, HRA sat with Connie Bishop, the granddaughter of the creator of the original Long Island Iced Tea and talked about her family’s history regarding the drink that was born in Kingsport. We created three different videos for the social media campaign...
“The Old Slow & Easy” is an exhibit showcasing the Smoky Mountain Railroad at the Sevierville Visitor Center. It’s free to learn about Sevier County’s railroad history at the exhibit, which opened January 9th, 2020 and will be on display throughout 2020.Project...
Bristol Rhythm and Roots Reunion has been tremendously successful over the past two decades and in 2019 the Birthplace of Country Music decided they wanted to take fundraising to the next level. With a goal of energizing their brand, while also raising monies for the...
The Story Begins In The 1920’S In The Midst Of Prohibition. Charles Bishop, Aka “Old Man Bishop” Is Known For Creating The Original Long Island Iced Tea Recipe While Residing On Long Island In Kingsport, Tennessee. Packing Quite The “Punch”, The Original Recipe...
Who needs to handle your marketing? Because not marketing isn't an option... the question is, who's going to do it? There are a lot of benefits of handling the marketing in-house, but based on some pretty broad criteria that applies to many (most?) small businesses,...
Do you remember when Polaroids were popular? Maybe not unless you are over a certain age. Or maybe slides. Not Power Point slides. The kind that fit in that funny little carousel with the clicker. I am talking about a time when that was how you showed and...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
