Long-time partner Frontier Health Foundation introduced its new #ImpactStigma campaign that continues the fight to eradicate stigma within the community. High Road worked closely with the Foundation team to create a new user-friendly site that delivers a fresh, new...
Partnering with First Priority Marketing, we worked with the Shenandoah Valley Travel Association to freshen up their brand and launch a new website that enables visitors to choose their adventure when visiting the valley. First Priority Marketing is a sister company...
Should Ask Questions When Hiring a Marketing Agency How much experience do you have? Not only do you want to know how much experience they have as an agency, but you want to know if they understand your business and trends in your industry. During initial...
We all know you love Pumpkin Spice Season, and just like this luscious beverage, launching a marketing campaign that promotes your brand across different seasons can be quote beneficial to your brand. Even something as simple as posing your brand or logo in front of...
Nearly all companies have a logo and a few brand elements that they include on their building, business cards or website – but all too often, other branding and marketing opportunities are missed. Almost everything you do and produce internally and externally can be...
Seth Godin writes, “Great stories are rarely aimed at everyone. Average people are good at ignoring you. Average people have too many different points of view about life and average people are by and large satisfied. If you need to water down your story to appeal to...
Local influencers are a growing option for marketers looking to elevate their brand. I know we all want that celebrity endorsement from Taylor Swift or Oprah, however those expectations and ad budgets rarely exist. In reality, if money was going to be spent on...
Marketing strategies are unique, and they should be, as each business is unique. Your business has certain characteristics that have to be exploited on an individual basis. However, there are some certain general rules of thumb for marketing. Don’t forget your...
2020 has proven to be a challenging year for everyone, particularly nonprofit organizations. However, Charlotte Community Foundation (CCF) wanted to acknowledge that as a community, Punta Gorda was able to remain strong and resilient and work together for everyone’s good. To celebrate, CCF created the “End of Year Cheer” by decorating their outdoor courtyard with lights and a tree.
