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Branding

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Why are Brand Standards so Important?

Why are Brand Standards so Important?

Your brand is not just your name and logo. Your brand is your voice, your tone, your look, and more that all come together to represent who you are. A brand guide is an essential tool for your company to maintain consistency in your marketing efforts and beyond. WHAT...

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If You Build it, Will They Come?

If You Build it, Will They Come?

We recently helped organize a community luncheon based on the Field of Dreams movie theme, “If you build it, they will come.”  The baseball inspired event recognized the team effort of regional economic development endeavors.  Our task was to creatively communicate...

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Why Do You Choose to Shop Where You Do?

Why Do You Choose to Shop Where You Do?

A friend and I were planning to prepare dinner together and had to pick up some food items.  We had already purchased specialty products and still needed the main ingredients.  We were close to a large grocery chain retailer, but decided that we would drive two miles...

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How Do Labels Play into Your Brand Identity

How Do Labels Play into Your Brand Identity

I’ve been having an ongoing conversation with a friend for weeks now about the individual experience within the human function.  We’ve agreed that it’s easy to become disenchanted with the whole of humanity through disappointment that accompanies the awareness of...

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Personality Goes A Long Way

Personality Goes A Long Way

Is a cup of coffee just a cup of coffee? Sometimes. But, when you want a specific type of coffee drink, the anticipation and expectation can build up and your experience can be really great or really disappointing if you can’t get exactly what you want. The...

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Stalled Where it’s Comfortable.

Stalled Where it’s Comfortable.

Last fall, my daughters and I loaded up my car (a reliable brand, supposedly bulletproof) and left Northeast Tennessee headed for sunny Southwest Florida for our annual week-long vacation on the gulf. After making good time for the first 4 hours, my reliable,...

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Does Your Brand Need a Little TLC?

Does Your Brand Need a Little TLC?

In the past month or so I have been in the process of house hunting, particularly near the downtown area of Johnson City. In general, homes in this area tend to be older homes that sometimes need just a bit of TLC. Sometimes, just a little TLC (typeface, logo, and...

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How Do You Communicate?

How Do You Communicate?

My 16 month-old son is learning lots of new words these days. Yesterday we were reading one of the little blue truck books, and he learned the word taxi, which he repeated over and over again. He can say apple. He has recently discovered how delicious pineapple is as...

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FEATURED WORK

Bristol is Ready

The High Road Agency partnered with the City of Bristol and Bristol Tennessee Essential Services to produce the BristolIsReady.com portal-style microsite, which serves as the call to action for advertising campaigns promoting the city.