When your career background includes writing for a newspaper, the AP Stylebook becomes your best friend. Used by many journalists (not all, because many use the New York Times style), it can be difficult to accept any other form of writing (it certainly has...
Thinking about writing a blog but you’re not entirely sure how to go about it? Don’t worry, you’re not alone. Plenty of folks feel like they’ve got something to say and have a real desire to express it. The problem is, they don’t know exactly how to make it...
Website Design Which Comes First… The Chicken/Design or the Egg/Content? It’s time for your business or organization to develop a new website. It is easy to start the process by looking at colors and logos and maybe even look at some trendy new web...
In a fast-paced world with technology literally at our fingertips, it’s easy to rush through posting on social media, sending an email, or writing a blog. The wonderful feature of autocorrect has spoiled many of us (including myself) in not feeling the need to check...
A little over a year ago, our entire staff took part in a little exercise one afternoon geared toward the growth and expansion of The High Road Agency. One of the questions we were asked had to do with our goals for 2018. One of my objectives was for our...
I admit it. I am one of THOSE people. The ones who silently judge misplaced apostrophes, cringe over incorrectly spelled words (even in texts) and die a little on the inside when others misuse words. Yep, I’m a card-carrying member of the grammar police. Of...
It’s a new year and we all know what that means: time to make resolutions that, in many cases, that won’t last through January. I know that’s generally what happens with me, especially when the words “diet” and “exercise” are part of the resolutions. And, while...
With a goal of energizing their brand, while also raising monies for the organization, The Birthplace of Country Music asked us to design a campaign to accomplish both objectives.
