Winter is well underway. The leaves are gone, there's a chill in the air, and thoughts of snow are everywhere. For many of us, this means more time at home, bundling up near a cozy fire, and enjoying a nice cup of tea. Perhaps the time that many of us used to spend...
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Marketing
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Audience Strategies: Wide Nets vs. Narrow Paths – Who Wins?
To be successful in achieving your company goals, identifying the proper audiences are critical for an effective ROI. The magic algorithms of social media, targeted and search engine marketing have helped businesses better harness their customer’s souls and life...
Type Psychology
Every font has a unique personality and usage. While working on a brand or project, it’s important to know which matches the communication tone you’d like to use. Serif fonts portray a different personality than sans serif. Check out the infographic to learn more...
Ideal Image Size for Social Media
Every social media platform has an image size that is optimal for showcasing on your newsfeed. These sizes are always changing as the platforms are updated. Here is a summary for 6 platforms to use for your social media images as of December 2018. Facebook Sharing...
Storytime
Do you like a good story? I know my son sure does. He is 3, and pretty much every morning at breakfast now, we have gotten into a routine. As he is eating his breakfast at the table, he wants me to sit down beside him and tell him stories. So as he eats his eggs and...
What Matters Most in Tourism Marketing
Just a few weeks ago, I was honored to have been asked to speak during a General Session at the VA-1 Tourism Conference in Richmond, VA. One of the greatest challenges I faced was generating the content that I felt would be relevant to the wide array of tourism...
How Personal Do You Get With Your Marketing Agency?
How many times have you started a new job, or even just a new project within your job, and realize that you don’t know precisely what to do because you don’t have enough information about it? It’s happened to everyone, it is just part of life and the nature of doing...
Credibility Key for Journalists
Credibility Key for Journalists It’s the most wonderful time of the year! Yep, that’s right – the pigskin is finally back and it’s Football Time in Tennessee! Football is definitely one of the best things about fall, which just happens to be the season I love most....
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FEATURED WORK
Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.