Music is powerful. Now I know we are not all music lovers, but let’s set that aside for a moment. There is a reality that we all can see that proves music is universal, cutting across race, nationality, culture and time. Music is big, and it is powerful. Have you ever...
One of my Facebook friends who has her own bakery business posted a contest with a photo of the most wonderful looking cupcakes (and, I know they tasted good too). I found myself excitedly commenting for a chance to win. I didn’t win, but I was still happy to have...
Contests are a great way to create new and existing customer engagement, collect more detailed consumer data information, and enhance your brand. Depending on the type of contest you create, you have the opportunity to focus on certain demographics of customers like...
Whether you’re working on a press release, writing a blog, or sending an email, your first goal should be to make it easy to read, while also getting your point across. Everybody knows that a catchy lede is crucial when writing because you need to capture your...
One of the things I look forward to all week is my Saturday morning stroll through the Johnson City’s Farmer’s Market. As I meander through the pavilion with my wicker basket in hand, checking out the variety of produce and goods, I am filled with a sense of...
In the age of digital communication, it can be easy to send a quick, terse reply, use multiple exclamation points, ALL CAPS, or type a short irrelevant subject line and click “SEND” before we review our communication. However, poor or unprofessional email...
“Tell me,” a new acquaintance said to me, “what exactly does public relations mean.” I wasn’t offended by the question because it wasn’t the first time I had heard it. Nope, in fact, it’s something I’ve heard from the very beginning of my PR career. In my mind, the...
Have you ever heard the phrase, “nothing in life is ever free.” Well, I believe that is true, but even if it were not true, I am not sure I would hold that statement to much value. I think I am maybe more inclined to believe that “nothing good in life is free.” Free...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
