“Tell me,” a new acquaintance said to me, “what exactly does public relations mean.” I wasn’t offended by the question because it wasn’t the first time I had heard it. Nope, in fact, it’s something I’ve heard from the very beginning of my PR career. In my mind, the...
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Public Relations
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Little Concepts to Big Ideas: The Birth of The Long Island Iced Tea
If you’re from the Tri-Cities region, by now you’ve probably heard the story of Kingsport’s Original Long Island Iced Tea. But do you know the behind-the-scenes story of how this idea took root? About five years ago, I was at a conference with the team from...
Got a PR Crisis Plan? If Not, Get On it!
Recently, a friend asked what I would tell someone dealing with a public relations crisis. My initial response was that people need to be aware that how they respond in the event of a PR crisis can either make or break your company. Most businesses have a crisis...
PR in a Social Media World
When you’ve lived in the world of public relations and communications for as long as I have, you have no choice but to conform and keep up with the times if you want to continue to be relevant. Back in the day (and yes, I’m really dating myself just by using those...
Public Relations
A number of years ago I found myself making a major career change, going from working at a newspaper as a writer to entering the world of public relations. One would think since both involve communications that it wouldn’t be such a huge leap. One would be wrong – at...
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Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.