We have all scrolled through Facebook, Pinterest, or Instagram and seen a cute, fun, or handy DIY project we wanted to try. Whether it’s 1,000+ things to do with a pallet or a beautiful kitchen table refinish, the urge to get crafty has crept on almost all of us at some point, myself included.

Not long ago I spray painted an old, and very worn out pair of heels with glitter spray paint for a whimsical costume for the Addy awards. I even made a fun headband for that same costume that would have cost me $50 had I bought it on Etsy.  But the urge to do it myself is usually overshadowed by the reality of the cost, time, and frustration that the projects usually end up causing – not to mention the possibility of failing. Ultimately it worked out well and I was able to create an award-winning costume, but my successes with DIY projects are not nearly as often as my failures. Just ask my mom about the Rice Krispie Treat turkeys (http://www.idigpinterest.com/turkey-krispies-treats/) we tried to make a few years ago. Epic. Fail.

I often see businesses trying to do their marketing on their own to save a little money. For some, DIY marketing works well. They research, spend time carefully crafting a plan, and seek insight from others on best practices. More often; however, it doesn’t work at all ultimately costing them time, money, and possibly even customers in the long run.  Many small businesses get stuck in the rut of needing marketing but not having the money to spend on it. The difficult part is that you can’t afford to not have marketing. Marketing is what makes your customers choose you over your competition. It’s what drives sales and qualified leads to your doorstep. That’s not to say that word of mouth isn’t highly effective – it is – but strategically marketing to your consumer is essential to a business’s success.

As for the businesses that try marketing on their own, if it’s successful, that’s awesome. My Addy Award costume was totally homemade and it was a huge success. I didn’t spend much time or money on it and I won best dressed. Sometimes DIY can be great. I’m always encouraging people to use their strengths. If you’re witty, use it on Facebook. If you’re great at writing, write blogs for your company. But don’t try to dive into marketing on your own if you’re not at all sure of what you’re doing. Call us, and we can show you how to succeed. Sure, it may cost a bit more now, but in the long run, you’ll see it add exponentially to your bottom line.

I think back on my Rice Krispie Treat turkey epic fail and think about the money spent on candy corn, marshmallows, Rice Krispies, chocolate, and more, and realized that it would have been cheaper to just buy a dozen cupcakes. Sometimes we are better off to leave it to the pros. After all, that’s what we are here for. Need a little help? Email me. alex@highroaddigital.com.