I often write about something related to a healthy lifestyle. I work out and make decent food choices most of the time. But what I’ve realized is that people often think that the hardest part is going to the gym and working out. Sure, workouts can be challenging, but that’s actually not what the most difficult part is. In fact, the toughest part is meal prepping. Yes, it saves a ton of time and money in the long run, and it’s really not that hard to do. You wouldn’t think it would be that difficult to just make your meals for the week on Sunday… But it is. Actually, it seems like setting aside time for preparing for the week ahead is the hardest part when it comes to a lot of things.
Take marketing, for instance. Preparing a month of social media content in a workday can seem daunting. Besides, who has the time to spend on that? Isn’t it easier to just do it as you go? Think about what happens when I don’t meal prep. I end up going through a drive through because I’m in a hurry and consuming way more fat, calories, and sodium, and paying more for a meal than I would have had I just meal prepped on Sunday. Definitely not easier to just do as I go. Even if I chose to make a meal, I’d have to go to the grocery store, prepare the food, and then clean up for just one meal. Had I done it on Sunday, I would have been able to get all the supplies at once and then clean up after several meals all at once. Social media is definitely best when planned ahead of time.
Sure, it’s fine to leave days on my calendar for eating out. For instance, I love taking part in #FoodTruckFriday, and I also enjoy taking my girlfriend out on a date on Saturday nights; but I’ve planned for that. Leaving days on your social calendar to share viral content or top news is great, but not ideal for every day. When you approach building your content calendar, do what I do with meal prepping, write it down on a calendar. I print a weekly calendar for my meals and plan breakfast, lunch, and dinner the day before I grocery shop. Write on a monthly calendar what important days should be noted on your social platforms. Is there a holiday or milestone that should be posted about? Put it on the calendar before planning that month’s posts that way you’re sure to get everything you need mentioned that month.
Planning your social media content a month (or more) at a time isn’t that difficult and is ultimately well worth it in the long run. Need a little help with yours? Email me at firstname.lastname@example.org.