JOHNSON CITY, Tenn. (Monday, Jan. 25, 2016) – High Road Digital today announced the acquisition of Boomtown Film Company, a creative video production company based in Johnson City.

“High Road Digital, based in Johnson City, Tenn., has grown exponentially over the last two years and the absorption of Boomtown Film Company supports our continued growth and development,” says Rob Bunch, General Manager of High Road Digital.

“The opportunity for High Road to continue expanding our client reach presented itself with the absorption of Boomtown, and we are excited to see the positive effects it will have as we move forward,” he said. “The Boomtown name may be changing, but the talent set of Josh (Mancuso) and Seth (Penley), along with their exceptional work, will prove to be assets to High Road Digital and our clients.”

Both Mancuso, who owned Boomtown Film Company and served as a director and producer, and Penley, his business partner and technical director and editor, will join the High Road Digital team. As a Digital Marketing Consultant for High Road, Mancuso will serve as a technology ambassador and consult with existing and new clients on the development of their marketing strategies. As an Interactive Design Specialist for High Road, Penley will collaborate with the rest of the team to execute superior designs and bring ideas to life on the Web.

Mancuso and Penley are eager to be joining forces with High Road Digital.

“By joining High Road, we are able to keep providing clients in the Tri-Cities with creative top-notch video production, but we can now provide a much wider range of professional marketing solutions such as website design, social media management, search engine optimization, brand awareness, and more,” said Mancuso. “By the two companies coming together, we can have a broader and deeper impact for the businesses we serve.”

High Road Digital is a full service digital marketing solutions firm serving the needs of businesses in Eastern Tennessee, Southwest Virginia, Western North Carolina, and beyond. The company’s mission is to deliver results for businesses by targeting their messages in a digital world. As trusted local marketing experts, High Road Digital aims to develop a complete digital marketing program for businesses and can target their messages to any market in the United States.