Allow me for a moment to be that parent who brags about how smart his child is. My 7-year old, Amilia, is a very sharp 1st grader. She’s way smarter than I was at 7 years old, and quite possibly smarter than I am right now.

Much of this is attributed to her natural God-given intelligence. However, the other reason is because she asks a lot of questions. Amilia has an intense desire to learn. She is like a sponge soaking up as much as she can about science, history, life, and more. She has hundreds of questions and almost daily I find myself researching answers for her.

Amilia has discovered that the key to learning is to ask questions. This is just as true for adults as it is for 1st-graders.

In marketing we are constantly asking questions.

When we work with clients, we don’t arrive and immediately tell them what they need. There is no cookie-cutter approach to marketing. Every business is unique and different. Our marketing strategies are custom-crafted based on the identity and needs of our clients. We start by asking questions.

Who do you want to reach? What do you want them to know? How do they receive value? How will you measure success? Where do you want to be in 1 year? 5 years? 10 years? What makes you unique? What are your three greatest needs right now? How do customers find you? Where are they from? How do you engage with them?

Perhaps the greatest question of all is: Why?

This first applies to the purpose behind your business or organization. Why are you doing what you’re doing? Why does it matter? Why should anyone care? Why should people buy from you?

Secondly, it applies to your marketing strategy. Are you doing social media simply because you’ve heard that you should? Do you know why you should invest in a social media strategy? Why will that help your business? If we are going to implement marketing solutions, we must first know why they will work.

“We need to use Instagram.” Why?
“We should be doing direct mailings.” Why? “We want a new website.” Why?
“We should make a video.” Why?
“Let’s advertise in the newspaper.” Why?

There are many strategies available. In order to make the best decision and choose the most effective marketing solutions, we have to ask questions. Once we have unlocked the answers to those questions, we can begin forming a comprehensive strategy that has purpose behind it.

If you have questions for me (or Amilia), I’d love to hear from you: josh@highroaddigital.com