A little over a year ago, our entire staff took part in a little exercise one afternoon geared toward the growth and expansion of The High Road Agency. One of the questions we were asked had to do with our goals for 2018. One of my objectives was for our...
Local influencers are a growing option for marketers looking to elevate their brand. I know we all want that celebrity endorsement from Taylor Swift or Oprah, however those expectations and ad budgets rarely exist. In reality, if money was going to be spent on...
LinkedIn recently released a guide for social media managers with updated stats about the platform and offered heavy hints that brands should consider increased advertising efforts on their platform. According to the guide, “Engagement on LinkedIn is booming....
I admit it. I am one of THOSE people. The ones who silently judge misplaced apostrophes, cringe over incorrectly spelled words (even in texts) and die a little on the inside when others misuse words. Yep, I’m a card-carrying member of the grammar police. Of...
It’s a new year and we all know what that means: time to make resolutions that, in many cases, that won’t last through January. I know that’s generally what happens with me, especially when the words “diet” and “exercise” are part of the resolutions. And, while...
New Year… is it time for a new you? Ringing in the new year can bring many people to a state of contemplation. Where am I? Where am I going? What do I want and how can I get it? With these thoughts, we create New Year’s Resolutions. Many...
In 2018, High Road gained a new partner that has touched many of our lives and our hearts, Touch A Life. Today, I want to share a campaign we created to increase fourth-quarter fundraising dollars and increase awareness of TAL’s vision. The campaign was focused on the...
How do you feel when people ask if you’re ready for the holidays? Do you feel accomplished when you can respond with yes or do you panic a little when the answer is no? It’s a common question that people ask and perhaps it’s more indicative of small talk, but...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
