Pandemic Forces Major Advertisers to Punt, Change Tactics For the first time in nearly 40 years, the iconic Budweiser brand won’t be advertising during this year’s Super Bowl. Yep, that’s right. The Clydesdales will be staying in the barn for the big game. Such is...
The Vaccine and Out of Home Marketing Tactics The wait for a COVID-19 vaccine is finally over. And while it will still be a while before the vaccination is available to everyone, this breakthrough will lead to a transformation in consumer behavior, which will...
Your Online Reputation is Crucial Regardless of the industry you're involved in, it will be talked about online. People will have thoughts and opinions about your business – how it operates, how your customer service rates, if they would buy a particular product or...
Are you starting to feel like you (or your playlist) are trapped in a real-life version of "Groundhog Day?" We have a remix for you! This curated playlist includes a few of our team's favorite and relatable tunes. Keep scrolling for more!High Road's Happiest Songs...
Marketing and Branding Are Crucial for Startup Businesses It goes without saying that branding and marketing are essential for all businesses. For startups, however, it’s even more critical. If people don’t know about your business and what it offers, you’re going to...
What makes YouTube a great channel? Should you advertise on YouTube? You might want to consider it as it's the world's second most popular website, drawing 2 billion logged-in visitors every month. YouTube marketing has grown significantly in popularity over the past...
The High Road Agency’s New Custom SEO Solution Drives More Traffic and Sales for your Business What is Search Engine Optimization (SEO), and do you need it? You do if you want your business to reach new heights of success. Search Engine Optimization gives your website...
2020 Marketing Story Is All About Pivoting Way back in January – long before the world slowed to a crawl due to the COVID-19 pandemic – the marketing industry was booming. Many companies had determined their advertising plans before 2019 ever ended, and their new...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
