High Road worked with Visit Kingsport in creating a total campaign around the Long Island Iced Tea, which originated in Kingsport. The campaign, which garnered more than $3 million in earned media, went national and included multiple on-air interviews with outlets such as CNN and the New York Times, while print outlets included USA Today, AP, the San Francisco Chronical, Dallas Morning News, etc. The campaign included letters, videos, press conferences, contests (one in New York), advertising, public relations, LIIT Originals items, etc.

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