PROJECT INFO

Tennessee Hills Distillery launched their S.E. Callahan’s Straight Bourbon Whiskey in 2018 and The High Road Agency produced an integrated marketing campaign to introduce the new spirit. To set the mood for the campaign, High Road produced a stylistic product photoshoot. A banner, billboards, social media advertising, print advertising, restaurant coasters, and rack cards were produced utilizing these photos, the label artwork, and the tagline, “Move Over, Jack.” During the Christmas season, High Road introduced a new tagline to the campaign to “make spirits bright.”

Tennessee Hills - Move Over Jack
Tennessee Hills - Move Over Jack
Tennessee Hills - Move Over Jack
Tennessee Hills - Move Over Jack
Tennessee Hills - Move Over Jack
Tennessee Hills - Move Over Jack

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