Recently Jason Edmisten, our managing director, and I took some time to look back on where the High Road has taken us over the last two and a half years. As a business in accelerated growth mode, we find ourselves much of the time focused on the road ahead, and rarely take the opportunity to peek in the rearview mirror. Don’t get me wrong, annually we sit down and talk about the past year, the future, our goals and objectives, and our plan to reach them, but most of those conversations center on where we are going – not where we have been.  This particular exercise was really good for me because I was able to see the results of the sweat, laughs, tears, planning, and hard work.

Our glance at the rear view mirror showed us how our staff had grown from 4 to 14 full time employees. We analyzed digital and marketing trends and reviewed areas we had grown in as a company. We looked at types of industries and clients we had gravitated towards, revenue growth, management of expenses, and awards and recognitions that our company – and individuals within it – have received.

To be honest, many days while on the Road, I didn’t even think about where we had been and how far we had come. It’s easy as a business leader to get caught up in the day-to-day tasks and checking things off the to-do list. Often we forget the easy things, like taking a minute to look back at where we have been and celebrate our successes along the way.

This time of reflection has encouraged me to add a few simple things to my quarterly to-do list that I would also encourage other business leaders to add to theirs. If nothing else, it provides a glimpse into the past and helps realign the direction for the future.

Review our company’s mission, purpose, and overall culture. Is it the same today as it was when we first started?

Evaluate the current health of the economy. How will the company continue to be relevant and provide needed services?

Reflect on the past and let it encourage continued growth. What you can with your staff to help them feel motivated and accomplished?

Change the direction of the course as needed.  Goals are important, but how we get there is less relevant. Are we constantly making strides to accomplish those goals?

At High Road Digital, we often find ourselves more than just marketing partners, many times our clients want advice on aspects of growing their business. At the end of the day, solid marketing is essential, but even more, we want to see our clients succeed.  We know that each business is different and a simple checklist won’t work for every type of company, however, I am confident that High Road Digital can help you be well equipped for your journey. Call us today and #TakeTheHighRoad.