We all have big hopes for 2017, both personally and professionally. Here are 3 marketing resolutions for a successful year in business.

Be Strategic.

People have often told me that marketing is like shooting in the dark. But, in today’s world it is much easier to create a targeted campaign to reach your audience and measure the results. Write out the goals you want your business to achieve by the end of 2017. Then work backwards to create a marketing plan that can realistically achieve those goals. Whatever you do, do it with purpose and intentionality.

Be Aggressive.  

You never sit back at the end of the year and wish you had done less to be successful. Many people have big, aggressive hopes for their business, but don’t spend the time, money, and energy on the marketing needed to fulfill their business goals. We all know that it takes money to make money. Pony up the resources it will take to implement a strategic, aggressive marketing strategy. Benchmark each month and tweak the strategy as needed for best results.

Be Unique.

What sets you apart from the competition? If you don’t know, then you need to figure it out quickly! Focus your efforts on the things that make you unique and help you stand out. Our eyes and ears are flooded with messages from businesses trying to get our attention. How can you cut through the fray and effectively gain attention? Be bold. Be innovative. Do what others aren’t willing to do.

In 2017, live with passion and purpose. Let me know how I can help. Cheers!

Josh Mancuso

High Road Digital