The Selfie Drones are Coming
Regardless of what you may think about the privacy or safety issues surrounding drones, they are becoming more mainstream. The use of drones is on the rise whether it is from the extreme sporting enthusiast to the casual vacationer and many other walks of life in between. What do these “video junkies” have in common? They all want to capture, relive, and share their experiences on video like never before.
A new category of “selfie drones” is expected to hit the market early next year. This type of drone can fly themselves while following and recording every move you make from a bird’s-eye point of view. A few examples are the Lily https://www.lily.camera, the Nixie http://flynixie.com, the first wearable drone that attaches to your wrist, and even GoPro is getting in on the action with the Karma which makes total sense considering the popularity of the cameras in the sporting world.
It’s no secret that we have become infatuated with video. If you’re like most us, we would rather watch a video than read text. Are we becoming lazy as a society? Maybe, but when you consider the added audio/visual dimension of video to communicate versus the written word, you can clearly see the advantages of the medium.
According to YouTube, there are now over one billion users uploading over 300 hours of video every minute. The number of hours watching video has increased 60%, the fastest in 2 years. More than half of YouTube views are from mobile devices.
Who’s watching video? YouTube overall, and even YouTube on mobile alone reaches more 18-34 and 18-49 year olds than any cable network in the US. But, everybody watches video from the teen bopping to the latest Katy Perry music video to grandma admiring grand babies first steps.
So, what’s in it for business? Plenty. Just like we want to be entertained watching videos, people prefer to be educated and informed about a businesses products and services on video. The benefits of video are obvious: it’s efficient, it’s fast, it’s cost effective, highly communicable, and increases online exposure.
Behind LinkedIn, Twitter, and Facebook, YouTube checks in at 72% for B2B content marketing social media platform usage. Videos are used 76% of the time as a B2B content marketing tactic according to Content Marketing Institute.
If you’re a business owner that has not yet delved into the world of video, there’s good news…you don’t have to buy a newfangled drone to leverage the marketing might of video. Something as simple as pulling out your iPhone and recording the unique benefits of your product or service will suffice. However, if you’re looking to take it up a notch and show off your wares in the best possible light, you may want to consider a professionally produced video.
Now, back to watching cats being terrified by cucumbers or better yet, drones chasing cat videos on Facebook…what could be more entertaining while feeding our new obsession?