Have you ever stopped to think about how many things you worry about in a day? What am I going to wear?  Do these shoes look okay with this outfit?  Did I remember to brush my teeth? *Instantly rubs tongue across teeth* These small little reminders and worries crowd our thoughts each day, but the question I am posing is “why”?

We wake up every morning and perform routine operations no matter what type of lifestyle we lead.  Showering, eating breakfast, and putting clothes on have all become second nature to our current population.  Most of us don’t even have to actively think about operating the thousand pound hunks of metal we maneuver through morning rush hour traffic. However, all it takes is one small ounce of questionable memory to throw our entire morning into a downward spiral of worry and immediate underarm perspiration.

In this day and age, we as a society have become such intense worry-warts and over-thinkers that we find ourselves not comfortable breaking from routine and taking risks without first performing intricate management and assessment of potential outcomes.  I have fallen victim to this many times.  What happened to our child-like mindsets of “just jump”?  When we hear the word “risk”, we immediately associate it with a negative thought before even considering what potential greatness could come from assuming such risk.

This icky, sticky, scary word can negatively affect our careers as marketers, entrepreneurs, and sales persons if we are not instantaneously seeing it as a potential positive.  If we talk to the mean lady who always tells us “no” just one more time, will she turn green and tear our eyes out or will she maybe finally say “yes”?  If we swing open the door to the business we have been prospecting for months, will we be greeted with angry rejections or will we have just begun building a new client rapport? Taking risks should be just as routine as tying shoes, answering a phone when it rings, or promising to stick to that diet this time.

My challenge is – take the leap. Open the door.  Ask one more time.  The outcome will always be a definitive.  We will never wonder “what if” and we just may find that the risk we took has been well worth our time.  Then, move on to the next risk.

Just Jump.