Twitter just did a big upgrade to their “Lists” feature. According to Twitter,

A list is a curated group of Twitter users. You can create your own listsor subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list. Note: Lists are used for reading Tweets only.

In short, lists help you organize your feed so that you can sort by category, interest, industry, or any other number of groups. You can create your own lists or subscribe to other publicly shared lists.

 How Twitter Lists Are Different From Your Feed:

Your Twitter feed is a stream of everyone you follow in chronological order. A list is a stream of everyone in a particular group that you’ve selected. You don’t have to follow a user to add to your list and tweets in your lists don’t show up in your feed.

What Are Some Examples of Lists:

Friends/Family: rather than have to sift through your feed to finds tweets from  your social contacts, you can group them into a list and see them exclusively.

Competition: if you own a business and want to keep tabs on the competition, you can setup a list with streams from your competitors.

Favorite Celebrities: need a daily fix of gossip from  your celebrities? You can curate a list just of the celebrities you want to follow.

Sports: you can create a list of sports feeds and keep up with football scores from the weekend without cluttering up your feed.

According to PostPlanner.com  “interacting with influencers in your industry is key to the success of your marketing initiatives”. They recommend you create a list with the important players so you can interact on a regular basis.

For help setting up your Twitter list, click here for instructions.

If you need assistance with your social strategy or want experts to help grow your social following, contact High Road Digital.