I recently attended a fundraising banquet for a local non-profit ministry where the theme for the evening was “Story”. As you can probably imagine, students shared stories of how their lives have been eternally impacted in part because of the affiliation with the organization. The stories I heard were varied and the narrative generally contrasted between a “before” and “after” scenario.
But, what stood out to me the most is the fact that each and every one of us has a unique story unlike anyone else on earth! No two peoples lives are the same. We may have common interests or experiences with other people such as being from the same hometown, or we attended the same university or college. These similarities cause our lives to crisscross with others in what seems to be some kind of fate or destiny.
I have often wondered if one day I will see a recorded video of my life to see how I negatively or positively affected or impacted others. A very sobering responsibility indeed
Both for profit and non-profit organizations just like people have a similar responsibility to their customers and stakeholders. When you consider the many facets of running a business, everything from product safety to truth in advertising is in play. People just like business organizations are held accountable for their actions and have a reputation to protect.
In the digital age that all organizations must participate in whether willingly or begrudgingly, there is much being said about us online. In many instances, business owners do not know what is being said about their products and services online. They have no way of defending their actions if left unaware of the conversations taking place on sites such as Yelp, who publishes crowd-sourced reviews about local businesses.
As of 2014, Yelp had 135 million monthly visitors and 71 million reviews. Sites like Yelp have influenced consumer behavior and how we shop. Now more than ever before, we consult review sites when considering major purchases like cars to minor things like restaurants. According to a Zendesk survey, 90% of participants claimed that positive online reviews influenced their buying decision, and 86% said their decision was influenced by negative reviews.
Are you a SMB owner or manager who needs help telling or protecting your story? You have only one reputation, as my mother often reminded me growing up, so you have to mind your “p’s” and “q’s” The Partner Success Managers at High Road Digital can help protect your online reputation by monitoring everything being said about your products/services in the digital space. Give us a call today.