When I moved away from my hometown in Indiana to Charlottesville, Virginia, I had an apprehension I hadn’t felt since the first day of kindergarten. I was moving 500 miles away from the home I had known all my life, most of my family and friends. How am I going to make new friends? I hadn’t thought about this in years. I had always had friends.

I was almost 23 years old when my boyfriend (now fiancé) and I took the leap and moved to Virigina. I had always had friends in Indianapolis. I grew up with them since we were in the nursery together at our church. We lived in the same areas and went to the same schools – my buddies, my pals and I together forever. I was so scared going to a new city and trying to make new friends. Are they going to like me? What are they going to be like? What if they don’t like me? I had no idea what to even expect. I thought about my kindergarten experience when,  on the second day of school, I got a note from a girl that said, “Will you be my friend?”

I have kept my friends from Indianapolis for several years. I have made new friends but it has been by way of friends introducing me to their friends or co-workers introducing me to new people. I never actually had to “go out and meet new friends”.

Now the apprehension feeling was coming all over again when we decided to move to his hometown of Johnson City, Tennessee. Parents, co-workers and friends told me I had nothing to worry about because I have a great personality and I would make friends easily. But how do you make friends? Do I send somebody a note and say “Will you be my friend?” No, I can’t send out notes anymore. I am an adult. I have to be reasonable. I have to think like an adult.

This is much the same scenario we go through as we look back at our businesses. We are moving on to bigger and better things but what about our customers? Do we have our original customers? Are we gaining new customers? Have we moved in the right direction? The brick and mortar store may still be there like my friends from Indianapolis, but is there visibility on the internet like my friends from Charlottesville?

This is what we are all about here at High Road Digital. We want to make sure you know where you were, where you are going, who you are going with and what customers you are taking with you. So, if you “will be my friend”, drop me a line and we can get started on your business marketing plan. Chelsea@highroaddigital.com