Born and raised in Bristol, Lori attended Tennessee High School and ETSU, incorrectly believing that she would one day be a teacher. A sports nut, a job at the Bristol Herald Courier changed her career path as she gave up on education and became a sportswriter. Realizing she needed to make enough money to eat/pay bills she went to work at Bristol Motor Speedway in public relations, where she used all her PR know-how to cajole NASCAR drivers into shooting guns, playing air guitar and drums and taking part in shower games like dirty diapers. Lori loves most sports and her mood during football season is in direct correlation with how the Vols are doing (so yeah, not happy a lot of the time).
Seth attended King College and graduated with a degree in History and Biology, but then decided digital media was really his calling. Coming from co-owning his own business, Boomtown Film Company, Seth has learned the importance of working in a fast-paced environment and the need to wear multiple hats.
Sarah is a native of Johnson City, TN and graduate of East Tennessee State University where she studied digital media and business. As the Digital Art Director at The High Road Agency, she works on many creative projects including web development, branding packages, layout production and graphic design. When she is not #takingthehighroad, you can find her on a hiking trail, cheering on the Tennessee Vols or in the kitchen baking sweet treats.
She loves ice cream more than Matt.email@example.com
Katie is an award-winning graphic designer with a Bachelor’s Degree in Graphic Design and minor in Marketing. She maintains an active pursuit of development in her field, through which she has accumulated a diverse skill set that allows her to wear multiple hats within her role as Art Director: branding, layout, graphic design, social media strategy, and special event orchestration. When Katie’s not #TakingTheHighRoad she enjoys spending time with her dog Luna, reading comics and cheering on her favorite sports team the Atlanta Braves.
Kate’s life mantra of “be good, do good” drives her to do anything she does with her whole heart. Her pursuit of knowledge and understanding about the human experience led her to pursue a Bachelor of Science in History and Philosophy at ETSU. She has developed her professional career for over 20 years in roles within Sales and Marketing from wedding and event planning to grassroots and digital marketing. As a military brat born on the North Carolina coast who has lived in places from the Far East to the Wild West, Kate’s adaptability to change led her into her role as Director of Digital Advertising and Social Media with HRA. Family relationships, passion for local dining and community growth, and her love of journaling through Instagram inspire her along the path of living her most authentic self.
John, who is originally from Glasgow, Scotland, came to Tennessee on a golf scholarship to King University in 2011. He studied Marketing, Digital Media, Art and Design at King, where he received his MBA. John is a jack of all trades at the High Road Agency as he is prolific in graphic design, website design, and video editing. When he’s not creating something spectacular, John likes to spend time with his wife, Frankie, stepson, Elliott, and their pup, Bonnie. He is also an avid golfer and loves working on landscape and interior home projects.