more than a team
take the high road
Managing Director, Sales
Driven by a passion for creativity and technology, Kyle has established his professional reputation over the past 10 years through graphic development and web design. Kyle’s diverse skill set supports a central proficiency of identifying areas for improvement, designing a plan of action and delivering a solution. He attended the University of Central Florida where he received his Bachelor’s in Management Information Systems.
Managing Director, Operations
Kyle grew up in Indiana, but made it to TN as soon as possible to attend Milligan College. After graduating with a degree in communications he got his start by producing and editing motorsports programming for ESPN. In 2006, Kyle started his own media production company. Kyle brings his 20+ years of experience in sales and production to the High Road team with the goal of maximizing the solutions that the High Road Agency delivers to its clients. Abiding by the mantra work hard, play hard, Kyle enjoys skiing, snowmobiling and riding ATV’s. He also enjoys his family and coaching his son’s soccer team.
Director of Public Relations
Born and raised in Bristol, Lori attended Tennessee High School and ETSU, incorrectly believing that she would one day be a teacher. A sports nut, a job at the Bristol Herald Courier changed her career path as she gave up on education and became a sportswriter. Realizing she needed to make enough money to eat/pay bills she went to work at Bristol Motor Speedway in public relations, where she used all her PR know-how to cajole NASCAR drivers into shooting guns, playing air guitar and drums and taking part in shower games like dirty diapers. Lori loves most sports and her mood during football season is in direct correlation with how the Vols are doing (so yeah, not happy a lot of the time).
Digital Creative Director
Sarah is a native of Johnson City, TN and graduate of East Tennessee State University where she studied digital media and business. As the Digital Creative Director at The High Road Agency, she directs many creative projects including web development, branding packages, layout production and graphic design. She is also our resident drone pilot. When she is not #takingthehighroad, you can find her on a hiking trail, in her backyard garden or experimenting in the kitchen.
Katie is an award-winning graphic designer with a Bachelor’s Degree in Graphic Design and minor in Marketing. She maintains an active pursuit of development in her field, through which she has accumulated a diverse skill set that allows her to wear multiple hats within her role as Art Director: branding, layout, graphic design, social media strategy, and special event orchestration. When Katie’s not #TakingTheHighRoad she enjoys spending time with her dog Luna, reading comics and cheering on her favorite sports team the Atlanta Braves.
Kate Van Huss
Director of Digital Advertising and Social Media
Kate’s life mantra of “be good, do good” drives her to do anything she does with her whole heart. Her pursuit of knowledge and understanding about the human experience led her to pursue a Bachelor of Science in History and Philosophy at ETSU. She has developed her professional career for over 20 years in roles within Sales and Marketing from wedding and event planning to grassroots and digital marketing. As a military brat born on the North Carolina coast who has lived in places from the Far East to the Wild West, Kate’s adaptability to change led her into her role as Director of Digital Advertising and Social Media with HRA. Family relationships, passion for local dining and community growth, and her love of journaling through Instagram inspire her along the path of living her most authentic self.
From Lebanon, Va., his role at HRA includes digital and web design. Justin graduated from East Tennessee State University with a BFA in Graphic Design. He previously served as creative director at the iconic Barter Theatre, the longest-running professional equity theatre in the U.S. When he’s away from the office, Justin enjoys playing Mario Kart with his boys, Jaxson and Jameson, going to concerts with his girlfriend, Alyssa, and telling dad jokes. Most weekends, you can find him hiking in the mountains, drawing, or playing music.