more than a team
Your Partners
take the high road
Michael Martoccia
Vice President – Digital
Adams Publishing Group
Interim Director – The High Road Agency
Mike’s passion for work and family balance is as multi-faceted as the omnichannel solutions that he’s been offering marketing and advertising clients for more than 30 years. Mike is the Vice President-Digital for APG, parent company of The High Road Agency, and current Interim Director at HRA. Prior to joining APG four years ago, he was in national and local digital leadership roles at The Charlotte Observer and BH Media. He’s been assisting business owners, tourism/chamber divisions, Fortune 500 companies, government agencies, and more with their marketing services for more than three decades. From targeted solutions like Programmatic, Video, Search & Streaming Television, to Social Media Management, Targeted Email, Web Development & Event Marketing, Mike and his teams across APG & High Road steer the marketing for more than 20,000 businesses monthly across 15 states. Mike and his wife have three grown children, and are avid hikers and outdoor enthusiasts. Mike is also very involved in his church, as well as on the board of directors for national and local organizations.
Kate Van Huss
Director of Digital Advertising and Social Media
Kate’s life mantra of “be good, do good” drives her to do anything she does with her whole heart. Her pursuit of knowledge and understanding about the human experience led her to pursue a Bachelor of Science in History and Philosophy at ETSU. She has developed her professional career for over 20 years in roles within Sales and Marketing from wedding and event planning to grassroots and digital marketing. As a military brat born on the North Carolina coast who has lived in places from the Far East to the Wild West, Kate’s adaptability to change led her into her role as Director of Digital Advertising and Social Media with HRA. Family relationships, passion for local dining and community growth, and her love of journaling through Instagram inspire her along the path of living her most authentic self.
Justin Slone
Digital Designer
From Lebanon, Va., his role at HRA includes digital and web design. Justin graduated from ETSU with a Bachelor’s of Fine Arts Degree in Graphic Design. He previously served as creative director at the iconic Barter Theatre, the longest-running professional equity theatre in the U.S. When he’s away from the office, Justin enjoys playing Mario Kart with his kids, attending concerts with his wife, and telling dad jokes. Most weekends, you can find him hiking in the mountains or playing music.
