Have you ever wanted to quit something? Sometimes things are so hard, and it just seems like there is no way it is going to happen. Maybe later, but right now, it just seems like too much. It is probably just going to fail anyway, right?

I remember Luke Skywalker feeling the same way when he was undergoing Jedi training with Yoda. It was hard. Really hard. He was tired, both physically and emotionally. Like many of us, he really wanted immediate gratification instead of understanding the value of the process. When faced with the challenge of pulling his ship out of the swamp, Luke let his doubts and fear rush in and overtake him. He lacked any sense of confidence. So when faced with Luke saying he would “try”, Yoda quips, “Do or do not. There is no try.”

Like I am sure it has for many of us, this line has stuck with me for years. It is a bold statement with a very clear philosophy. There are really only two acceptable approaches. We either fully commit to something or we let it go. There is no place for a “sort of” kind of commitment. Half-hearted gets us nowhere. Seth Godin writes, “Quit or be exceptional. Average is for losers.”

So are you simply trying, hoping that maybe it will work? Do you have confidence in yourself, in your abilities, in your products and ideas? Are you willing to fail for the sake of pursuing exceptional? Do or do not. Believe that you can and will or let it go. Halfway will always leave you dissatisfied and wanting for something more; it will always leave you halfway.

If you feel like failing, call us – we’ll save you. Come see what we can do for you.