Does your business or organization get involved in any way in your community? If not, then you really need to consider why not. Have you ever volunteered anywhere personally? I think it probably felt good to you, didn’t it? You probably met some new people and got to help make some things happen that really made a difference to someone. Sometimes, it’s hammering nails. Sometimes, it’s serving soup in a homeless shelter. Sometimes, it’s providing free legal advice at a community center. But whatever it is, you always feel a little better about the world and yourself when you give of yourself like this.

The same goes for your business. First of all, it is a great way for your employees or teams to bond and grow together. It’s pretty much a given that you will create memories that will last and be a source of laughter and satisfaction for years to come. Not only will your internal organizational relationships grow and strengthen, but so will external relationships. You will easily connect with other community members, strengthening the ties of your business or organization throughout the community as more and more people learn about who you are and the services you provide. And ultimately you will be making a lasting impact. This creates positive feelings about your brand both inside the organization and outside.

Community involvement gives your organization the opportunity to do some really great lasting things that make your community a better place to live and work while advancing your brand and helping others to see you as a caring, responsible, and trustworthy business or organization. Investing in others doesn’t have a downside. It’s really a win-win.

Seth Penley
Creative Producer