Bristol Sessions Super Raffle

5,000 Chances to win!

Bristol Rhythm and Roots Reunion has been tremendously successful over the past two decades and in 2019 the Birthplace of Country Music decided they wanted to take fundraising to the next level. With a goal of energizing their brand, while also raising monies for the organization, they asked The High Road Agency to design a campaign to accomplish both objectives.

Project summary

Deemed the “Bristol Sessions Super Raffle,” which included cars, ATVs, an RV, and dozens more prizes worth $250,000, High Road created a campaign that included an e-commerce website so that raffle tickets could easily be purchased, as well as billboards, traditional television commercials, and banners for point of sale locations at Bristol Rhythm and Roots Reunion. The campaign also included rack cards, stage design, design and production of t-shirts, custom-wrapped lottery ball machines, and live social posting of the winners.

A total of 5,000 raffle tickets were available for purchase for $100 each. High Road was proud to be part of a wildly successful campaign that led to 99 percent of the available tickets being sold and the Birthplace of Country Music exceeding their fundraising goals.

The Birthplace of Country Music, was thrilled with the results of the campaign.


Raffle Stats


of Tickets Sold

Hours of Prizes




“In 2019 the Birthplace of Country Music launched a huge fundraising initiative—the Bristol Sessions Super Raffle. We worked closely with the High Road Agency to develop marketing materials for the campaign including design elements, a website, and print materials. High Road also oversaw all of the printing of brochures, banners, and posters, as well as oversaw the layout and design of the stage for the Raffle event… Additionally, High Road handled the social media and website moderation during the event. BCM worked with High Road for over nine months in planning this fundraiser, and the campaign’s results were very successful. Overall High Road delivered a unique design concept and provided tremendous support through social media and website moderation, all of which made a very positive impact on the campaign’s success. We look forward to working with the High Road Agency on many future events.” 


Director of Marketing for the Birthplace of Country Music

Related Posts

Charlotte Community Foundation Website

Charlotte Community Foundation Website

Charlotte Community Foundation’s mission is to connect people who care with causes that matter. After an audit of the organization’s website, it was determined that the user experience did not accomplish this mission as it was not user-friendly. The High Road Agency...

Firehouse Rebrand

Firehouse Rebrand

While rebranding Firehouse Restaurant, we discovered the rich history of this local barbecue joint. What began as a way to pay their way through college, Tom Seaton and Jimmy Carter opened Bucwood Bar-B-Que in 1980 in the back storeroom of “Buc Plaza'' convenience...

SWVA Tourism Awards

SWVA Tourism Awards

Friends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry.  Because of this, a new awards program was created – the Southwest Virginia Tourism Awards...