Bristol Sessions Super Raffle

5,000 Chances to win!

Bristol Rhythm and Roots Reunion has been tremendously successful over the past two decades and in 2019 the Birthplace of Country Music decided they wanted to take fundraising to the next level. With a goal of energizing their brand, while also raising monies for the organization, they asked The High Road Agency to design a campaign to accomplish both objectives.

Project summary

Deemed the “Bristol Sessions Super Raffle,” which included cars, ATVs, an RV, and dozens more prizes worth $250,000, High Road created a campaign that included an e-commerce website so that raffle tickets could easily be purchased, as well as billboards, traditional television commercials, and banners for point of sale locations at Bristol Rhythm and Roots Reunion. The campaign also included rack cards, stage design, design and production of t-shirts, custom-wrapped lottery ball machines, and live social posting of the winners.

A total of 5,000 raffle tickets were available for purchase for $100 each. High Road was proud to be part of a wildly successful campaign that led to 99 percent of the available tickets being sold and the Birthplace of Country Music exceeding their fundraising goals.

The Birthplace of Country Music, was thrilled with the results of the campaign.


Raffle Stats


of Tickets Sold

Hours of Prizes




“In 2019 the Birthplace of Country Music launched a huge fundraising initiative—the Bristol Sessions Super Raffle. We worked closely with the High Road Agency to develop marketing materials for the campaign including design elements, a website, and print materials. High Road also oversaw all of the printing of brochures, banners, and posters, as well as oversaw the layout and design of the stage for the Raffle event… Additionally, High Road handled the social media and website moderation during the event. BCM worked with High Road for over nine months in planning this fundraiser, and the campaign’s results were very successful. Overall High Road delivered a unique design concept and provided tremendous support through social media and website moderation, all of which made a very positive impact on the campaign’s success. We look forward to working with the High Road Agency on many future events.” 


Director of Marketing for the Birthplace of Country Music

Related Posts

Bristol Rhythm & Roots Reunion 2022 Poster

Bristol Rhythm & Roots Reunion 2022 Poster

The 2022 Bristol Rhythm and Roots Reunion commemorative poster was unveiled on Thursday, April 28, 2022, and its talented designers, the High Road Agency's Katie Westbrooks and Sarah Mast, were on hand for the presentation.Poster Design HRA has played a key role in...

Christmas in Southwest Virginia

Christmas in Southwest Virginia

Following the success of the Appalachian Regional Committee annual event that we helped produce at the Southwest Virginia Cultural Center & Marketplace, we were contacted again by the Executive Director to assist with creating a series of showcase holiday events...

Visit Kingsport Website

Visit Kingsport Website

In a continued partnership with Visit Kingsport, we worked with them to build a new website with a focus on creating a great user experience through the use of directories to plan their next original vacation to Kingsport, Tennessee.Project summary Visit Kingsport...