Blue Highway Fest

Blue Highway Fest

High Road is proud to have the opportunity to work with some truly incredible partners, and we are thrilled to celebrate one of our shining stars – Blue Highway Fest. They were recently awarded the prestigious IBMA (International Bluegrass Music Association) Event of the Year award, and we couldn’t be happier for them. It’s a testament to their dedication and passion for what they do. We are humbled to have played a role in their success and thrilled to see our client’s achievements recognized on such a prestigious stage.

High Road’s Role in Blue Highway Fest’s Success:

Blue Highway Fest has been a valued client for several years, and during that time, we’ve had the privilege of providing them with a range of digital advertising services. Our partnership with this outstanding music festival has allowed us to contribute to their growth and success in several key ways:

Social Media Management:

Our team has been responsible for managing and enhancing Blue Highway Fest’s social media presence. By developing engaging content, running targeted ad campaigns, and fostering a sense of community online, we’ve helped to keep fans excited and informed about the festival. This has been instrumental in building a loyal following and generating buzz.

Targeted Display Advertising:

To reach a wider audience and attract music lovers from all over, we’ve designed and executed targeted display advertising campaigns. These have helped to create awareness about the festival and drive ticket sales. Our data-driven approach ensures that the ads are shown to people who are most likely to attend.

Website Design:

A strong online presence is essential for any event, and we’ve built the Blue Highway Fest’s website to be both informative and user-friendly. The site not only serves as a hub for festival information but also as a platform for ticket purchases, artist line-up announcements, and more. A visually appealing and functional website is a crucial aspect of a successful event.

Ticket Logistics:

Ensuring smooth ticket sales and entry logistics is a top priority for any music festival. Our agency has been integral in helping Blue Highway Fest streamline their ticketing process. Through our efforts, festival-goers have been able to purchase tickets effortlessly, and on the day of the event, entry has been a breeze, leading to greater attendee satisfaction.

As an advertising agency, we are not only committed to delivering exceptional results for our clients but also celebrating their triumphs and milestones. Blue Highway Fest’s success is a testament to the power of collaboration and hard work, and it inspires us to continue delivering the best digital advertising services to our clients.

Related Posts

Transforming the Sevierville Visitors Center

Transforming the Sevierville Visitors Center

Over the past few years, we have had the pleasure of supporting the Sevierville Visitors Center through a variety of exhibit and design projects. It started in 2016 when we developed an exhibit celebrating native daughter Dolly Parton. Since then, the exhibit space...

J.A. Street & Associates

J.A. Street & Associates

J.A. Street & Associates asked The High Road Agency to build the company a new website that was visually impactful, user-friendly, and allowed them to edit copy and add images easily. HRA built the new site using WordPress and Divi, which gave J.A. Street the...

Explore Bristol Christmas Ornament Photo Station

Explore Bristol Christmas Ornament Photo Station

Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21.  The Photo Station, which stands 10 feet high, shimmers with...