The Grind

The Coffee Café that never was, but turned Gold.

The Grind Coffee Café branding was created for a family in Bristol who had a vision for a coffeeshop in a new downtown business center that never came to fruition through the pandemic. The name “The Grind” came from a brainstorming session when discussing the overall aesthetic of their proposed space combined with the aspect of grinding coffee.

While this project was never finalized, the American Advertising Federation Southwest Virginia adds a special awards to their American Advertising Awards each year dubbed “The Round File” award that is awards to projects that have figuratively been thrown in the trash.

Back to Branding | Our Work

Related Posts

Charlotte Community Foundation Website

Charlotte Community Foundation Website

Charlotte Community Foundation’s mission is to connect people who care with causes that matter. After an audit of the organization’s website, it was determined that the user experience did not accomplish this mission as it was not user-friendly. The High Road Agency...

Firehouse Rebrand

Firehouse Rebrand

While rebranding Firehouse Restaurant, we discovered the rich history of this local barbecue joint. What began as a way to pay their way through college, Tom Seaton and Jimmy Carter opened Bucwood Bar-B-Que in 1980 in the back storeroom of “Buc Plaza'' convenience...

SWVA Tourism Awards

SWVA Tourism Awards

Friends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry.  Because of this, a new awards program was created – the Southwest Virginia Tourism Awards...