Have you ever been accused of not living in the moment while taking pictures to share on social media? I have, and it gives you pause to consider. Am I wasting life’s precious moments trying to capture memories in pictures? Perhaps. But, on the other hand, do you feel like you’ve missed out on the experience by not taking any pictures?

I love posting moments in my life on my Instagram account. For me, it’s less about sharing my experiences with others and more about creating a visual journal of moments that matter to me. My account is set to private, so what I post can only be seen by those approved to follow. Although, what I post on Facebook, I do intend to share with other people.

Sometimes I am able to take good pictures of the people I spend time with, the foods I eat, and the places I go that mark a good memory. I enjoy going back through the posts and remembering how I felt at that time.

There are other occasions when you just aren’t able to get many pictures. Whether it was a split second you couldn’t catch with your phone, the location didn’t allow cameras, or you were just too busy to snap pictures. I have certainly found myself in each of those scenarios and have regretted not being able to take photos.

Most recently, I have had to accept that I only took one picture at my son’s wedding. One. I was so busy managing the event that I didn’t get to chill out and take pictures of my son, the guests, the decor and ambiance that I worked so hard to create, the food, the exquisite wedding cake, or my son’s performance removing the garter. One picture. I got one photo of my boys and me that I was able to post on my social accounts. I do feel frustrated that I only got one picture, but then the question rolls back around, did I miss out by not getting more pictures, or was I so immersed in the present moment that I experienced it completely?

I have not yet decided. It’s nice to have those pictures to reflect upon, but has it taken more of my time and attention away from experiencing life by trying to capture the perfect memory?

Many of you reading this will be reading it from a business perspective. Concerning your business, it is very important to take and post pictures on your social media accounts. You’re sharing your brand. You’re communicating about who you are, your business, and what it offers to potential customers. You need to post consistently with images that reflect your values to ultimately sell your products and services.

If you cherish your personal time and would rather not pour your efforts into maintaining your social media pages, then The High Road Agency can help. We spend our time marketing brands and telling your stories.