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Are you in the moment?

Are you in the moment?

Have you ever been accused of not living in the moment while taking pictures to share on social media? I have, and it gives you pause to consider. Am I wasting life’s precious moments trying to capture memories in pictures? Perhaps. But, on the other hand, do you feel...

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Firehouse Rebrand

Firehouse Rebrand

While rebranding Firehouse Restaurant, we discovered the rich history of this local barbecue joint. What began as a way to pay their way through college, Tom Seaton and Jimmy Carter opened Bucwood Bar-B-Que in 1980 in the back storeroom of “Buc Plaza'' convenience...

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2021 American Advertising Awards

2021 American Advertising Awards

Over the weekend, our team attended the Northeast Tennessee American Advertising Awards in Jonesborough, TN, and the Southwest Virginia American Advertising Awards in Abingdon, VA. The American Advertising Awards is the advertising industry’s largest and most...

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Social Media and the Buyer Persona

Social Media and the Buyer Persona

I spend more work-time on Facebook than I do personal time, but occasionally I will post something to share with my family and friends. I took note of the engagement on my last post and then looked at a few more. My mom reacted to more of my posts than my sons had....

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The Holidays are Coming

The Holidays are Coming

The Holidays are Coming; It’s Time to Get that Marketing Campaign Moving The holidays are quickly approaching, which means you’ve likely already outlined your marketing strategy for the next couple of months. If you haven’t, it’s time to hit the gas! To be honest, you...

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Borell’s Local Marketing Trends

Borell’s Local Marketing Trends

Digital Agencies: How Three Successful Agencies Made It Work What does the future of digital agencies look like? How does being part of an agency owned by a media company benefit the agency and the advertisers? What are some unique challenges that come from an...

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Photo credit: Johnson City Aerial Photography

FEATURED WORK

"Make Your Mark" Book Layout

In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.