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2021 American Advertising Awards

2021 American Advertising Awards

Over the weekend, our team attended the Northeast Tennessee American Advertising Awards in Jonesborough, TN, and the Southwest Virginia American Advertising Awards in Abingdon, VA. The American Advertising Awards is the advertising industry’s largest and most...

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Social Media and the Buyer Persona

Social Media and the Buyer Persona

I spend more work-time on Facebook than I do personal time, but occasionally I will post something to share with my family and friends. I took note of the engagement on my last post and then looked at a few more. My mom reacted to more of my posts than my sons had....

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The Holidays are Coming

The Holidays are Coming

The Holidays are Coming; It’s Time to Get that Marketing Campaign Moving The holidays are quickly approaching, which means you’ve likely already outlined your marketing strategy for the next couple of months. If you haven’t, it’s time to hit the gas! To be honest, you...

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Borell’s Local Marketing Trends

Borell’s Local Marketing Trends

Digital Agencies: How Three Successful Agencies Made It Work What does the future of digital agencies look like? How does being part of an agency owned by a media company benefit the agency and the advertisers? What are some unique challenges that come from an...

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2021 Pinnacle Awards

2021 Pinnacle Awards

2021 Pinnacle Awards Hosted by Northeast Tennessee Tourism Association (NETTA) and ranked by a panel of judges within the tourism industry associated with the Southeast Tourism Society, 36 Pinnacle Awards were given to the top entry in each category. High Road looks...

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Branding – Who Are You and How it Tells Your Story

Branding – Who Are You and How it Tells Your Story

Branding - Who Are You and How it tells Your Story In this ultra-competitive world, it’s essential for businesses to find a way to stand out from the crowd. Easier said than done when you consider the thousands of companies vying for the attention of consumers.  The...

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Web Accessibility and Why it is Important

Web Accessibility and Why it is Important

Web Accessibility and Why it is Important Over the past three decades, large strides have been made in regards to accessibility for all Americans. First, let's talk about two important pieces of legislation that have been passed to make these strides: Americans with...

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Photo credit: Johnson City Aerial Photography

FEATURED WORK

"Make Your Mark" Book Layout

In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.