Have you ever been accused of not living in the moment while taking pictures to share on social media? I have, and it gives you pause to consider. Am I wasting life’s precious moments trying to capture memories in pictures? Perhaps. But, on the other hand, do you feel...
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Social Media and the Buyer Persona
I spend more work-time on Facebook than I do personal time, but occasionally I will post something to share with my family and friends. I took note of the engagement on my last post and then looked at a few more. My mom reacted to more of my posts than my sons had....
Charlotte Community Foundation 2020
The High Road Agency partnered with the Charlotte Community Foundation (CCF) in 2019 and has provided various services for the nonprofit organization based in Punta Gorda, Fla.Partnership summary Unlike nonprofit organizations focused on a single cause, CCF embraces...
National Long Island Iced Tea Day
In June of 2020, HRA sat with Connie Bishop, the granddaughter of the creator of the original Long Island Iced Tea and talked about her family’s history regarding the drink that was born in Kingsport. We created three different videos for the social media campaign...
I’ll Take A Pumpkin Spiced Latte Please
We all know you love Pumpkin Spice Season, and just like this luscious beverage, launching a marketing campaign that promotes your brand across different seasons can be quote beneficial to your brand. Even something as simple as posing your brand or logo in front of...
More than a Slide
Do you remember when Polaroids were popular? Maybe not unless you are over a certain age. Or maybe slides. Not Power Point slides. The kind that fit in that funny little carousel with the clicker. I am talking about a time when that was how you showed and...
Does it Spark Joy?
Does it spark joy? Many of us have become familiar with that question as of late. I came across the concept in a YouTube video while sorting through my closet(s) a couple of years ago. My closet space has always been very organized, but upon...
Santa’s Not The Only One Who Should Check It Twice
In a fast-paced world with technology literally at our fingertips, it’s easy to rush through posting on social media, sending an email, or writing a blog. The wonderful feature of autocorrect has spoiled many of us (including myself) in not feeling the need to check...
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FEATURED WORK
Explore Bristol Holiday Ornament Photo Station
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.