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Social Media and the Buyer Persona

Social Media and the Buyer Persona

I spend more work-time on Facebook than I do personal time, but occasionally I will post something to share with my family and friends. I took note of the engagement on my last post and then looked at a few more. My mom reacted to more of my posts than my sons had....

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Does it Spark Joy?

Does it Spark Joy?

    Does it spark joy? Many of us have become familiar with that question as of late. I came across the concept in a YouTube video while sorting through my closet(s) a couple of years ago. My closet space has always been very organized, but upon...

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Photo credit: Johnson City Aerial Photography

FEATURED WORK

"Make Your Mark" Book Layout

In November 2020, The High Road Agency was asked to be part of an exciting endeavor – one of our client’s first books! And with our help, Jose Castillo, co-owner of Spark Plaza, recently released “Make Your Mark,” a children’s book.