Over the years, Firehouse Restaurant expanded its facilities, hours, menu, and services to better serve the community boasting great food, famous hospitality, and growing tomorrow’s leaders. Firehouse Restaurant’s prosperous and storied history challenged us to view the restaurant with fresh eyes to refresh its current branding and reflect how far it has come.
Firehouse Restaurant’s brand has multiple elements: primary restaurant logo, secondary barbecue logo, catering logo, employee patch, and catering patch.
All logos now boast a new timeless fire helmet and refined serif font to suggest the weight of Firehouse Restaurant’s history. The primary restaurant logo proudly displays No. 2 on the fire helmet serving to reference the West Walnut Street Fire Hall in which the restaurant resides. Built in 1930, the Walnut Street Fire Hall served Johnson City as Station No. 2 until 1976.