Last month my inbox was flooded (as usual) with deals from all of the businesses that have catalogued my email. The emails this month, however, included an abundance of birthday wishes, deals, and freebies. As I was scrolling through the emails, I began to think about how effective this type of email marketing can be.

The Message.

In our ever-changing world of technology, there are more and more ways to send these birthday messages to your valued customers. One of the easiest, and more prominent, ways to send these messages is through email, however, direct mail and text message marketing are great ways to send your valued customers a birthday greeting.

If your company is utilizing an effective CRM system and text service, then you have no excuse to not text customers who have opted in to receive text messages on their birthday. These messages can be completely automated and are seamless once you put in the time upfront to set up automated birthday messages. Be sure to use a generic offer that will be available year-around. Here is an example from Mellow Mushroom: Happy birthday from Mellow Mushroom Ballantyne! Enjoy a free small cheese pizza w/any pizza purchase! Use code: 638-179-337 Exp 7 days from send date.

Make sure that your message is personal and straight to the point. When the recipient’s name is in the subject line or the body of the message, it is more likely for the recipient to notice and engage with the message. To increase engagement with your message you should include a clear, straight to the point call-to-action that redirects them to your brand (your website, app, etc.). Below are a couple examples of email campaigns with call-to-actions or messages that make you want to find out more.