The Holidays are Coming

The Holidays are Coming; It’s Time to Get that Marketing Campaign Moving

The holidays are quickly approaching, which means you’ve likely already outlined your marketing strategy for the next couple of months. If you haven’t, it’s time to hit the gas!

To be honest, you should start working on your holiday marketing campaign by September. Yep, you read correctly – September. Time flies, especially once fall arrives, so it’s essential to get your ducks in a row early.

If you still haven’t decided on your strategy for the next couple of months, some effective holidays strategies that you can put together in a reasonably quick amount of time include:

  • Email Marketing
  • Social Media Advertising
  • Targeted Display Advertising

Remember that videos rule when it comes to social media and that Facebook is the king of advertising during the holidays. Adding interesting photos is also vital to successful social media advertising.

As with any advertising campaign, make sure all facets blend and that you have a cohesive campaign that leaves no doubt as to who you are and what you’re offering. You can change up your special offers, sales, etc., but you must use the same colors, fonts, and design elements. Customers should see your ads or Facebook or Instagram posts and know immediately that it’s your company before they ever start digesting the content.

Utilize the right marketing strategies for your company, create a single theme, and make sure your brand identity is the star of your campaign, and you’ll be well on the way to a successful holiday marketing campaign.

If you have questions about the steps you should be taking or need help executing your campaign, contact us, we’d love to chat.

Written by Lori Worley

Written by Lori Worley

Director of Public Relations Contact Lori

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