ARC Event at SWVA Cultural Center

HRA Shines in Producing Ultra-Successful ARC Event at SWVA Cultural Center

The High Road Agency was proud to participate in the Appalachian Regional Commission event held recently at the Southwest Virginia Cultural Center & Marketplace.

HRA produced the event, which welcomed Virginia Governor Ralph Northam and ARC federal co-chair Gayle Manchin, First Lady of West Virginia. Rita McClenny, President and CEO of Virginia Tourism Corporation, and many other government officials also took part in the event, which was attended by a crowd of nearly 200.

HRA worked with the SWVA Cultural Center to produce a festive, fun, fall atmosphere at the event, which featured live music, a variety of food and beverages from the Southwest Virginia region, and regional artisans, who produced their crafts on-site.

High Road installed special lighting in the amphitheater outside the cultural center, produced special seating that featured the Virginia “LOVE” letters around the fire pit, cared for guests’ transportation needs, and set up both the building and outdoor area with seating and tables. HRA also created signage, face masks, and napkins, monitored the green room talent, served as runners for various needs, and helped manage the on-stage portion of the program.

Afterward, HRA was commended for their hard work, receiving special recognition from McClenny, who praised the agency’s prowess in creating yet another successful event for the SWVA region.

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