The High Road Agency was proud to participate in the Appalachian Regional Commission event held recently at the Southwest Virginia Cultural Center & Marketplace. HRA produced the event, which welcomed Virginia Governor Ralph Northam and ARC federal co-chair Gayle...
The Holidays are Coming; It’s Time to Get that Marketing Campaign Moving The holidays are quickly approaching, which means you’ve likely already outlined your marketing strategy for the next couple of months. If you haven’t, it’s time to hit the gas! To be honest, you...
Should Ask Questions When Hiring a Marketing Agency How much experience do you have? Not only do you want to know how much experience they have as an agency, but you want to know if they understand your business and trends in your industry. During initial...
We all know you love Pumpkin Spice Season, and just like this luscious beverage, launching a marketing campaign that promotes your brand across different seasons can be quote beneficial to your brand. Even something as simple as posing your brand or logo in front of...
When your career background includes writing for a newspaper, the AP Stylebook becomes your best friend. Used by many journalists (not all, because many use the New York Times style), it can be difficult to accept any other form of writing (it certainly has...
Does your business or organization get involved in any way in your community? If not, then you really need to consider why not. Have you ever volunteered anywhere personally? I think it probably felt good to you, didn’t it? You probably met some new people and...
Who needs to handle your marketing? Because not marketing isn't an option... the question is, who's going to do it? There are a lot of benefits of handling the marketing in-house, but based on some pretty broad criteria that applies to many (most?) small businesses,...
Nearly all companies have a logo and a few brand elements that they include on their building, business cards or website – but all too often, other branding and marketing opportunities are missed. Almost everything you do and produce internally and externally can be...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
