Choose Your Hue

First impressions are everything. Whether it’s a handshake, a smile, tone of voice, or simply how well kept you are, people are gathering information on who you are and what you represent. The first impression for your brand? Your logo – more specifically the colors of your logo.

‘Hue Do You Think You Are?’ discussed the psychology of color, but do you use your color psychology to choose the right colors – first impression – for your brand?

Reds

Reds can be powerful and emotion-provoking.

Best Used: accent or subdued – can be overpowering as base color.

Association: passion, stimulation, excitement, power, growth.

Greens

Greens are calming and neutral.

Best Used: great as a base color but works well as an accent – green is the most pleasing hue to the eye.

Association: balance, nature, growth, stability, safety, affluence.

Blues

Blue is the hue most can relate to.

Best Used: easily used in any form but seldom used with food, a few studies have shown it may actually suppress appetite.

Association: serenity, peace, security, friendliness.

Purple

Purples mix the emotions of red and blue making it both passionate and tranquil.

Best Used: non-dominant color.

Association: royalty, imagination, romance, instability.

Yellow

Yellow radiates happiness.

Best Used: highlight or accent because it is very difficult to make dominant. Pair with contrasting colors to be clear.

Association: energy, encouragement, caution

Orange

Orange mixes the emotions of red and yellow giving it passion and energy.

Best Used: accent or splash of color it can be extremely difficult to use as a dominant color.

Neutrals & Browns

These colors are very natural and can go unnoticed. Depending on the colors paired with them they can take on their emotions.

Best Used: anywhere – backgrounds, accents, text – you name it!

Assocation: nature, wholesomeness, reliability, boredom

Black & White

Black and white are the purest forms of color and show formality.

Best Used: any way you’d like – but can be stark without accentuation.

Association: pure, mystery, elegance, perfection

Want to learn more about color and how to use it? Give me a call at the High Road Agency, I can help!

Written by Katie Westbrooks

Written by Katie Westbrooks

Art Director Contact Katie

0 Comments

Related Posts

LOVE SWVA

LOVE SWVA

Friends of Southwest Virginia developed a new event for the summer of 2022 – the LOVE SWVA Concert Series – and the High Road Agency played a key role in rolling it out. The agency created the concert series branding as well as a variety of graphics for the event,...

read more
Symphony of the Mountains Rebrand

Symphony of the Mountains Rebrand

There's a time in every organization's life when stakeholders begin to think about rebranding. This brings up many questions: Should we rebrand? Why should we rebrand? What is our legacy? What is our identity? Knowing the answers to these questions is vital to...

read more
Bristol Rhythm & Roots Reunion 2022 Poster

Bristol Rhythm & Roots Reunion 2022 Poster

The 2022 Bristol Rhythm and Roots Reunion commemorative poster was unveiled on Thursday, April 28, 2022, and its talented designers, the High Road Agency's Katie Westbrooks and Sarah Mast, were on hand for the presentation.Poster Design HRA has played a key role in...

read more