Over the past few years, we have had the pleasure of supporting the Sevierville Visitors Center through a variety of exhibit and design projects. It started in 2016 when we developed an exhibit celebrating native daughter Dolly Parton. Since then, the exhibit space...
High Road is proud to have the opportunity to work with some truly incredible partners, and we are thrilled to celebrate one of our shining stars - Blue Highway Fest. They were recently awarded the prestigious IBMA (International Bluegrass Music Association) Event of...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with...
While rebranding Firehouse Restaurant, we discovered the rich history of this local barbecue joint. What began as a way to pay their way through college, Tom Seaton and Jimmy Carter opened Bucwood Bar-B-Que in 1980 in the back storeroom of “Buc Plaza'' convenience...
Friends of Southwest Virginia discovered a need in their region. A need to recognize the outstanding work and contributions in advancing the Southwest Virginia Tourism Industry. Because of this, a new awards program was created – the Southwest Virginia Tourism Awards...
This year’s display is entitled “Life in the Smoky Mountains.” This incredible exhibit showcases the lives and personalities of people living in the Smoky Mountains before it became the Great Smoky Mountains National Park in 1940.Project summary The High Road Agency...
Friends of Southwest Virginia developed a new event for the summer of 2022 – the LOVE SWVA Concert Series – and the High Road Agency played a key role in rolling it out. The agency created the concert series branding as well as a variety of graphics for the event,...
There's a time in every organization's life when stakeholders begin to think about rebranding. This brings up many questions: Should we rebrand? Why should we rebrand? What is our legacy? What is our identity? Knowing the answers to these questions is vital to...
Check out Bristol’s newest attraction! We are proud to have worked with Explore Bristol in creating the Explore Bristol Holiday Ornament Photo Station, which made its debut at the Downtown Center on Nov. 21. The Photo Station, which stands 10 feet high, shimmers with Winter Wonderland blue and white holiday lights and is positioned in front of Bristol’s iconic Country Music Mural.
