I don’t know if you are a detail person or not. I notice things I pay attention to the people who star in the movies I watch, even the minor roles. I notice when one of the apples has been removed from the fruit bowl on the countertop. I notice when someone’s name is misspelled in the newspaper. Details are important to me.  And they should be to you too.

How do you choose between hotel rooms or restaurants or airline flights. If 2 experiences are vastly different, than we really cannot have this conversation. But when we are comparing apples to apples, now we can talk. Why should you pick one hotel over another? Why shop at one grocery store over another? When dollars are the same or maybe time is the same or whatever that resource is that you are expending, where does the advantage lie? It’s in the details.

Isn’t it nice when you get fresh fruit instead of fruit from a can? Isn’t it nice when you get pleasant smiling faces instead of bored ones? Isn’t it fun to have an origami towel creature resting on your hotel bed after a long day of driving?

Why should business owners, leaders, etc. care? There are probably a million reasons or excuses to do something halfway or to cut corners. Maybe it’s too big of a culture change. Maybe you can’t get everyone on board. Maybe it’s time consuming (at least in the beginning)? Maybe it’s just downright hard. Exhausting. Not worth it.

But it is. Whether it’s money or time, maybe you think you can’t afford to do the little things. I would say you can’t afford not to do them. Pay attention to the details. Take care of the little things. Do just a little more and do it right. It’s all in the details.